To be Us is a project by Matteo Ragni from Italy. In his own words:"We vaguely recall that playing is a serious matter, as designer Bruno Munari used to say. Yet we are not surprised to see a destroyed toy car after few hours of play. That’s why we thought about a made toy of wood: sturdy, warm, indestructible. The grain, the luscious cedarwood scent. Only the designer’s and the carpenter’s hands. A long lasting toy, to be preserved while it gets old. To be passed on to other children, to the sons of the sons, for ever and ever, being aware to give memories and valuables, not merely a toy".